Today, Guide Dogs Australia has been announced as Australia’s Most Trusted Charity Brand as part of the annual Reader’s Digest Trusted Brands survey. The charity category was added in 2013, and Guide Dogs has received the award every year since.
CEO of Guide Dogs WA, Dr. Clare Allen has thanked the public for voting for Guide Dogs Australia:
“It is such an honour to be voted as the Most Trusted Charity Brand in Reader’s Digest for the past five (5) years. It is very humbling to receive this amazing recognition because it affirms the commitment given by so many people, such as our staff, volunteers and donors, as well as our valuable clients and our precious dogs.”
“We provide the gift of independence every day, through the work that we do, and we feel so honoured to be able to make the difference that we do in people’s lives. We understand the importance of a trusted brand and we receive this honour with dignity and commitment to the cause,” said Dr. Allen.
This achievement highlights the significance of a trusting relationship between a person with vision impairment and their Guide Dog. This unique bond and trust between a Guide Dog and their User is something that Guide Dog client Eric Seery is currently discovering for the very first time.
“I’ve had Sundae since we finished our training in December . Through the four weeks of training, it was quite a difficult process but it’s been absolutely life-changing.”
“Sundae has really made it enjoyable for me to walk through places like the Murray Street Mall [in Perth] and shopping centres. I can walk in without anxiety, and I can be relaxed. I know that she can take me through places where I might bump into chairs or signs and things like that, and she’ll just take me safely through.”
“She’s made a wonderful change. I’m blown away. To experience this support first-hand is just amazing,” said Eric.
Spokesperson and CEO for Guide Dogs NSW/ACT, Dr Graeme White, adds: “Every day, 28 Australians are diagnosed with sight loss, including nine who become blind, and without the ongoing trust and support of the community, we would not be able to continue our important work.”
It is estimated that by 2020, one million Australians will be vision impaired, with 100,000 becoming blind. Across Australia, only one in four people who need a Guide Dog has one.
About the Reader’s Digest survey
The Reader’s Digest Trusted Brands survey was independently conducted by Roy Morgan Research and included a cross-section of 2,450 Australian participants. The survey has been conducted annually for 18 years, with the charity category being included from 2013.